Promote Your Blog Posts on Social Media Automatically

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I blogged for almost a year before I realized that I didn’t have to get up early every morning to tweet my blog posts and add them to my Facebook fan page manually. Well, that might be inaccurate - I knew that some people used a service to do it automatically, but I figured it would be complicated to set up and I never took the time to figure it out.

When I finally got tired of posting links to Twitter and Facebook myself (especially once I had multiple blogs to deal with), I did some research on the various online services that will distribute blog posts to social media sites without any action on my part. I looked at several different services, some of which I tried and hated, before I settled on Dlvr.it. I now use it for all my sites because it’s so easy to set up and maintain.

How to Set Up Dlvr.it

1. Sign up for an account.

Yeah, I know. Something else to sign up for. But after using Dlvr.it for about 6 months, I can honestly say that they don’t send me a bunch of emails or bother me in any way.

2. Add a route.

The route is simply the way that Dlvr.it accesses your posts to pass them to your social media accounts. Just click the button:

And you’ll get a menu that looks like this:

Click where it says “Click here to name your route” and enter the name you want (I just used the name of my blog). Then we’re ready to add the source (which is your site’s RSS feed).

3. Add your RSS feed as the source.

When you click the add button on the “Sources” box on the left, you’ll see this:

You’ll want to choose New because your feed hasn’t been added to Dlvr.it before (even though your feed exists already - that part can be a little confusing). Then you’ll get the menu to add your RSS feed URL:

If you use Feedburner, that will be your Feedburner URL. If not, WordPress users will need to enter yoursite.wordpress.com/feed or yourdomain.com/feed. If you use Blogger, your feed address is yoursite.blogspot.com/feeds/posts/default.

TAKE NOTE: Notice the dropdown box under the feed URL box. If you don’t change it, your most recent post will automatically be sent out to your social media accounts once you finish setting everything up. Instead, change it to post the next time you have a new blog post. There are several other tabs with options you can change if you want, but for the most part, the feed URL is what you need.

4. Add your destination(s).

These are the social media accounts where your blog posts will be sent after Dlvr.it pulls them from your RSS feed. A lot of people freak out because they want to post to their Facebook fan page and not their personal profile, but never fear - Dlvr.it will let you choose.

You’ll want to select New again (mine shows options for existing accounts because I already had Dlvr.it set up) and you’ll get a box like this:

Once you click “Connect to Facebook” you’ll see this box:

In the dropdown box, you’ll see a list of all the pages associated with your Facebook account. I can assure you that if you tell Dlvr.it to post to your blog page, it will NOT post to your personal Facebook profile. You will need to repeat this process for each destination you want to set up.

5. Pat yourself on the back because you’re all done!

Your Dlvr.it screen should now look like this:

You’ll see the route (your RSS feed) and the destinations (your social media accounts) that new posts will go to. That’s it! Now your posts will automatically go to those accounts and you don’t have to waste time tweeting or posting them manually.